Comparing Adamello Brenta Natural Park (Italy) and Jotunheimen National Park (Norway): innovations and best practises.

Adamello Brenta Natural Park in Italy and Jotuheimen National Park in Norway have been investigated with a comparative purpose. The aim of this report is to discuss how innovation processes and best practices implementation are able to improve the linkage among protected areas management and tourism destination management. The Italian park acts as a strong institution, and has recently defined adequate strategies and objectives. The park management now co-operates with different local stake-holders on tourism projects. In Norway, the park is not much involved in the tourism industry. The management is fragmented and decentralised. This suggests that in Norway the potential of the tourism industry is not fully explored and that the management has less control of its visitors.